(PRWEB) May 19, 2005
One of United Kingdoms leading and amongst the top home appliances majors in Europe, Baumatic made a foray into the regional market by signing an exclusive agreement with UAEs Mohamed Hareb Al Otaiba Group (MHAO), to introduce and develop its wide range of products under the Baumatic brand.
Mr. Enzo Balestrazzi, Chairman of Baumatic and MHAO Chairman, Mr. Mohamed Hareb Al Otaiba inked the deal along the sidelines of ISH Kitchen and Bathroom Gulf exhibition (15th to 17th May) where Baumatic and MHAO had a presence.
Speaking to reporters at the venue, Mr. Al Otaiba said, We are actively involved in the supply, installation, commissioning and after-sales service of major projects in domestic kitchens and supply equipment to the fast growing hotel business in the country.
Through this deal with Baumatic we will introduce their wide range of products to the UAE market and provide a combination of design and functionality like no other product. We are confident that the parity between quality and price will turn most admirers into customers, Mr. Al Otaiba remarked.
Mr. Balestrazzi observed, We have been studying and evaluating the potential of the Arabian Gulf states and the estimated outlay for residential, tourism and shopping mall projects in the UAE over the next five years is in the vicinity of US$ 100 billion which presents a tremendous opportunity for Baumatic.
We are delighted to partner with MHAO because we share their principles of integrity and reliability and a reputation as a reliable business group. MHAO is a dynamic, forward thinking business group that is responsive to its customers, responsible for its acts, creative in its pursuits and a market leader in the region in the kitchen and domestic appliances division, Mr. Balestrazzi said.
MHAO will roll out the Baumatic range commencing June 2005 including ovens, cooking hobs, cookers, cooking hoods, integrated and freestanding refrigerators, dishwashers, washing machines, kitchen sinks and taps and accessories.
This is a significant step forward for MHAO as we further strengthen our position in the supply chain as a customer-centric organisation and we pride ourselves on providing the widest range of domestic appliances offering the best fit for our customers, said MHAO CEO, Sunil Prabhakaran.
He noted that the Baumatic products would be a strategic addition to MHAOs portfolio of solution-specific products. The MHAO-Baumatic offering is entirely based on its value proposition: the best in product quality, price, variety and aesthetics is juxtaposed with the best in service and solutions delivery, he said.
We are confident that the MHAO-Baumatic agreement will ensure that the brand becomes a premier player in the domestic appliances and kitchens segment, spurring growth and achieving customer satisfaction levels that will raise the benchmark for the regional marketplace, Mr. Prabhakaran concluded.
For further information, please contact:
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